Being number one on Twitter or Facebook, it's easy...

The Volkswagen Fox was a sponsor of the Planeta Terra Festival (music fest) in San Paolo. The brand wanted to create a big buzz before the event, to reach their goal, they have decided to use the power of Twitter and Facebook.

I'll let you judge the effectiveness of their choice across these two videos.

TWITTER:

The mechanic was simple, the more you Twitted the hashtags of the concert, the more you knew where were hidden the tickets to win... The first user to find the ticket in San Paolo, won it.

Results:

The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

FACEBOOK:

Here the mechanic was simple too. A few days before to the event, they have scanned thirty tickets and hidden three digits of each serial number. Then they have uploaded them as separate photos on a special Facebook profile. The first user to guess the combination, won the ticket.

Results:

News of the Facebook profile quickly spread through the web, receiving over 25.000 comments and more "Likes" than Planeta Terra’s own Facebook profile.

Conclusion:

This campain is a good example to show the growing influence of social medias in the economy and highlights that companies must pay more attention to this niche. People were involved and interested in the Volkswagen approach. It has led to many discussions in the web 2.0 sphere and attracted new visitors on the Facebook and Twitter pages of the brand. Moreover, by playing with their followers and offering free tickets to the concert, Volkswagen has created a big buzz around the event and around the company.

In my opinion, in this case, Twitter and Facebook are used simply and effectively by a well-known brand. Indeed, Volkswagen wanted to increase its visibility as a sponsor of a mega-concert in Sao Paulo, the results show that their online marketing strategy was really successful...

Social Media Revolution

Is social media a fad?
Or is it the biggest shift since the Industrial Revolution?

This video exposes the importance of social medias on the web today. There are particularly interesting figures on the growth and penetration of these new practices.

Because many of the statistics from the original Social Media video have changed, this video is the second version of the "Social Media Revolution" by Socialnomics. Since July 2009 the two videos have recorded more than 3 million of views on YouTube.

You will see, It’s amazing how fast the world of social media moves!

I let you discover these statistics and graphics. Don't hesitate to post a comment !

Stats from Video:

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

Source : http://socialnomics.net/